ABOUT
Fortaleza Capital
Fortaleza Capital is an independent corporate finance advisory firm focused on assignments within the fields of M&A Advisory and Corporate Advisory. The business was founded with a clear vision of how to best support our clients’ needs for a focused view, strategic advice and reliable execution services.
We strive to find the optimal solution for our clients tailored to the specific requirements of a situation, driven by our central tenets of competent judgment, strong sector knowledge, relevant experience and accurate analysis. Timeliness, agility, integrity and professionalism are critical components to our proposition.
Our priority is to develop long-running and sustainable relationships with clients where we become a regular sparring partner on strategic matters.
SELECTED ASSIGNMENTS
OUR CORE VALUES
CLIENTS ABOUT US
“Trustworthy and familiar”
Telecats is the market leader in innovative language and speech technology in various contact centres. Clients include the Dutch National Police and the Lower House of the Dutch parliament. In recent years, Telecats has been regularly approached by large companies and investors for an equity investment or acquisition. Consequently, each time the attractiveness of such proposal had to be assessed, which did not feel good to us. We wanted to determine ourselves the direction of a potential co-operation. Through an advisor, we met Fortaleza Capital and Alexander van Rossum. We can now say: an excellent choice. Alexander has guided us well from longlist to shortlist to the final choice. This has led to an outstanding deal for Telecats and our employees and clients. We have ultimately chosen one of Fortaleza Capital’s other relationships, whereby – as can be expected from a professional – only the interests of us as client have been pursued. Very trustworthy and by now also very familiar.
Martin SpitholtDirector and Co-owner Telecats“Patient, well-timed and steadfast”
SolidPack is a leading producer of solid board packaging, serving the food industry in the Netherlands, Europe and world-wide. Fortaleza Capital has been of great value and support during the sales process of SolidPack. Selling your company is a complex process with on the one hand facts, figures and valuations and on the other hand emotions, negotiations and contracts. Fortaleza Capital has expertly guided us through all the stages of this process: from preparations to finalising the sale of our company. They were always available if needed, patient and well-timed in their approach to potential buyers as well as steadfast if required. Due to Fortaleza Capital we succeeded to complete a deal that was good for SolidPack’s shareholders and also good for the future of the company, its personnel and clients.
Dirk Schutformer CEO and Co-owner SolidPack“Experienced, connected and dedicated”
Webhelp is a European leader in the provision of customer experiences. The Group continues to grow its global presence and utilises an aggressive build-and-buy strategy to increase the diversity of its services around its core offering of consumer support. Nowadays, we are a leading provider of a broad range of BPO (business process outsourcing) services. In The Netherlands, we have realised more than 100% growth over the past five years. Fortaleza Capital has supported and helped us build our proposition; first in the acquisition of SNT Nederland by the Webhelp Group and subsequently in the acquisitions of Xtrasource Europe in 2014 and Contact2Value in 2016. In our dealings with Fortaleza Capital's management, which goes back several years, we have seen them always endeavour to find common ground between buyers and sellers. They utilise their vast experience to manage processes and expectations in an expert fashion. One of the personal qualities that stands out is the ability Alexander has to open doors and get management to open up to possibilities that were not initially visible. We subscribe and value integrity and a respect for our wishes and in our co-operation we feel that Fortaleza Capital always puts this first, thereby fostering real trust.
Gert-Jan MorsinkCEO Webhelp Nederland & Lid Executive Committee Webhelp Group“Original and prolific”
H2 Equity Partners, a leading hands-on investment firm, has had dealings with Fortaleza Capital’s senior team members for over a decade. Transactions we have co-operated on include the successful acquisition of Eska Graphic Board, where Fortaleza Capital was our counterparty on the sell-side, and the acquisition of Ballast Phoenix Recycling, where we joint forces. They have shown themselves able to provide us with a wide range of investment opportunities in a variety of sectors, but in particular in the Packaging & Paper/Board and Recycling sectors. The team at Fortaleza Capital has become a trusted partner to H2 Equity Partners as a ceaseless spring of fresh ideas and angles, coupled with a strong network of seasoned industry experts.
Gert Jan van der HoevenMedeoprichter en Managing Partner H2 Equity Partners“A straightforward, creative and focused adviser”
De Jong Verpakking has realised strong growth in the corrugated board market in recent years and has developed a strategic growth agenda. As such, Fortaleza Capital has introduced us to a number of key acquisition targets. We are impressed by their no-nonsense approach, combined with creativity in finding the right ways to get to a target company. As advisors, Fortaleza Capital is very co-operative, people-oriented and pleasant to deal with. Their experience, dedication and reliability has impressed us on a number of assignments.
Ad SmitCEO De Jong Verpakking“Able to clarify complicated issues”
As a former interim-management and financial services professional, I have worked with Fortaleza Capital’s founder for almost a decade. In my capacity as investor in a variety of entrepreneurial businesses we have been co-operating on a valuation of Frederique’s Choice, a leading and fast-growing online flower company serving the European and U.S. B2C and B2B markets. They have impressed me with their ability to assess “new business” models with a down-to-earth scope, cutting through the hype that surrounds many on-line business models with a realistic and robust view on the valuation of online ventures. What has struck me most is the ability to synthesise complicated issues into their component parts, forcing both management and shareholders of Frederique’s Choice to validate their implicit assumptions underlying our business plan. This, in turn, has helped us to formulate a sensible strategy for the company’s domestic and international expansion. We wholeheartedly recommend this hands-on, no-nonsense approach that fits well with entrepreneurial investors and management teams.
Leslie MolenkampInvesteerder/Mede-eigenaar Frederique’s Choice“A proactive and inventive business partner"
As former CEO of Van Gansewinkel Groep and investor in the Waste sector, I have previously worked with Alexander van Rossum of Fortaleza Capital in a great number of M&A transactions. We have co-operated on the sell-side, on the buy-side and on valuation assignments, covering multiple segments of waste management chain. Alexander has proven to be a proactive and inventive business partner, with the spirit that is required to get the deal done!
Ruud SondagVoormalig CEO Van Gansewinkel Groep“Competent, patient and focused”
Encode Group is a boutique firm specialised in providing Engineering, Design and Construction services to the Offshore Oil & Gas industry. As a hands-on and flexible service provider seeking growth opportunities, we have had dealings with Fortaleza Capital’s senior team since 2012. They advised our Group in scanning the market for companies, within the value chains we operate in, that could add value to our proposition.
Fortaleza Capital has shown themselves able to provide us with actionable opportunities and supported us in the acquisition process of a selected few companies providing Engineering, Design and Construction services to the Oil & Gas industry.
The team at Fortaleza Capital has become a trusted partner to Encode Group and we keep looking with them at strong opportunities to reinforce and grow our group of companies.
Robert Jan DubbeldamOprichter en CEO Encode Group"A committed and energetic party to work with"
The packaging industry is one of our priority sectors and Écart Invest’s objective is to buy a third company in the packaging industry, in addition to our investments in SFA Packaging and Schutte Bagclosures. Upon our request, Fortaleza Capital energetically proceeds to explore this market and establishes relevant contacts for us.
During our partnership, Fortaleza Capital has introduced us to interesting parties in the packaging market and has proven to be a committed and proactive partner with profound knowledge of the sector.
Leo ZijerveldOprichter Écart Invest“Professional, pleasant, driven and effective”
Blink is an innovative publisher of educational magazines and learning methods. We have worked together on a number of transactions and assignments with Fortaleza Capital’s advisors, including an acquisition and capital raising. Their approach can be characterised as professional, pleasant, driven and effective.
Fortaleza Capital’s experience and seniority helped us finding a new, suitable investor for our fast-growing company. For such a milestone transaction to our firm, it is extremely important that all parties feel comfortable with the long-term end result. With a down to earth approach and strong knowledge of the private equity and family offices market, we found an investor that suits us very well. Through their access to senior investors, Fortaleza Capital offered us a broader scope of options than we would otherwise have had. Through a clear, concise and forthright process, we realised our goal to find a new investor at attractive conditions in an expeditious manner.
Joachim DriessenMedeoprichter/Mede-eigenaar Blink Media & Blink Educatie
ABOUT
Fortaleza Capital
Fortaleza Capital is an independent corporate finance advisory firm focused on assignments within the fields of M&A Advisory and Corporate Advisory. The business was founded with a clear vision of how to best support our clients’ needs for a focused view, strategic advice and reliable execution services.
We strive to find the optimal solution for our clients tailored to the specific requirements of a situation, driven by our central tenets of competent judgment, strong sector knowledge, relevant experience and accurate analysis. Timeliness, agility, integrity and professionalism are critical components to our proposition.
Our priority is to develop long-running and sustainable relationships with clients where we become a regular sparring partner on strategic matters.
SELECTED ASSIGNMENTS
OUR CORE VALUES
CLIENTS ABOUT US
“Trustworthy and familiar”
Telecats is the market leader in innovative language and speech technology in various contact centres. Clients include the Dutch National Police and the Lower House of the Dutch parliament. In recent years, Telecats has been regularly approached by large companies and investors for an equity investment or acquisition. Consequently, each time the attractiveness of such proposal had to be assessed, which did not feel good to us. We wanted to determine ourselves the direction of a potential co-operation. Through an advisor, we met Fortaleza Capital and Alexander van Rossum. We can now say: an excellent choice. Alexander has guided us well from longlist to shortlist to the final choice. This has led to an outstanding deal for Telecats and our employees and clients. We have ultimately chosen one of Fortaleza Capital’s other relationships, whereby – as can be expected from a professional – only the interests of us as client have been pursued. Very trustworthy and by now also very familiar.Martin SpitholtDirector and Co-owner Telecats“Patient, well-timed and steadfast”
SolidPack is a leading producer of solid board packaging, serving the food industry in the Netherlands, Europe and world-wide. Fortaleza Capital has been of great value and support during the sales process of SolidPack. Selling your company is a complex process with on the one hand facts, figures and valuations and on the other hand emotions, negotiations and contracts. Fortaleza Capital has expertly guided us through all the stages of this process: from preparations to finalising the sale of our company. They were always available if needed, patient and well-timed in their approach to potential buyers as well as steadfast if required. Due to Fortaleza Capital we succeeded to complete a deal that was good for SolidPack’s shareholders and also good for the future of the company, its personnel and clients.Dirk Schutformer CEO and Co-owner SolidPack“Experienced, connected and dedicated”
Webhelp is a European leader in the provision of customer experiences. The Group continues to grow its global presence and utilises an aggressive build-and-buy strategy to increase the diversity of its services around its core offering of consumer support. Nowadays, we are a leading provider of a broad range of BPO (business process outsourcing) services. In The Netherlands, we have realised more than 100% growth over the past five years. Fortaleza Capital has supported and helped us build our proposition; first in the acquisition of SNT Nederland by the Webhelp Group and subsequently in the acquisitions of Xtrasource Europe in 2014 and Contact2Value in 2016. In our dealings with Fortaleza Capital's management, which goes back several years, we have seen them always endeavour to find common ground between buyers and sellers. They utilise their vast experience to manage processes and expectations in an expert fashion. One of the personal qualities that stands out is the ability Alexander has to open doors and get management to open up to possibilities that were not initially visible. We subscribe and value integrity and a respect for our wishes and in our co-operation we feel that Fortaleza Capital always puts this first, thereby fostering real trust.Gert-Jan MorsinkCEO Webhelp Nederland & Lid Executive Committee Webhelp Group“Original and prolific”
H2 Equity Partners, a leading hands-on investment firm, has had dealings with Fortaleza Capital’s senior team members for over a decade. Transactions we have co-operated on include the successful acquisition of Eska Graphic Board, where Fortaleza Capital was our counterparty on the sell-side, and the acquisition of Ballast Phoenix Recycling, where we joint forces. They have shown themselves able to provide us with a wide range of investment opportunities in a variety of sectors, but in particular in the Packaging & Paper/Board and Recycling sectors. The team at Fortaleza Capital has become a trusted partner to H2 Equity Partners as a ceaseless spring of fresh ideas and angles, coupled with a strong network of seasoned industry experts.Gert Jan van der HoevenMedeoprichter en Managing Partner H2 Equity Partners“A straightforward, creative and focused adviser”
De Jong Verpakking has realised strong growth in the corrugated board market in recent years and has developed a strategic growth agenda. As such, Fortaleza Capital has introduced us to a number of key acquisition targets. We are impressed by their no-nonsense approach, combined with creativity in finding the right ways to get to a target company. As advisors, Fortaleza Capital is very co-operative, people-oriented and pleasant to deal with. Their experience, dedication and reliability has impressed us on a number of assignments.Ad SmitCEO De Jong Verpakking“Able to clarify complicated issues”
As a former interim-management and financial services professional, I have worked with Fortaleza Capital’s founder for almost a decade. In my capacity as investor in a variety of entrepreneurial businesses we have been co-operating on a valuation of Frederique’s Choice, a leading and fast-growing online flower company serving the European and U.S. B2C and B2B markets. They have impressed me with their ability to assess “new business” models with a down-to-earth scope, cutting through the hype that surrounds many on-line business models with a realistic and robust view on the valuation of online ventures. What has struck me most is the ability to synthesise complicated issues into their component parts, forcing both management and shareholders of Frederique’s Choice to validate their implicit assumptions underlying our business plan. This, in turn, has helped us to formulate a sensible strategy for the company’s domestic and international expansion. We wholeheartedly recommend this hands-on, no-nonsense approach that fits well with entrepreneurial investors and management teams.Leslie MolenkampInvesteerder/Mede-eigenaar Frederique’s Choice“A proactive and inventive business partner"
As former CEO of Van Gansewinkel Groep and investor in the Waste sector, I have previously worked with Alexander van Rossum of Fortaleza Capital in a great number of M&A transactions. We have co-operated on the sell-side, on the buy-side and on valuation assignments, covering multiple segments of waste management chain. Alexander has proven to be a proactive and inventive business partner, with the spirit that is required to get the deal done!Ruud SondagVoormalig CEO Van Gansewinkel Groep“Competent, patient and focused”
Encode Group is a boutique firm specialised in providing Engineering, Design and Construction services to the Offshore Oil & Gas industry. As a hands-on and flexible service provider seeking growth opportunities, we have had dealings with Fortaleza Capital’s senior team since 2012. They advised our Group in scanning the market for companies, within the value chains we operate in, that could add value to our proposition.
Fortaleza Capital has shown themselves able to provide us with actionable opportunities and supported us in the acquisition process of a selected few companies providing Engineering, Design and Construction services to the Oil & Gas industry.
The team at Fortaleza Capital has become a trusted partner to Encode Group and we keep looking with them at strong opportunities to reinforce and grow our group of companies.
Robert Jan DubbeldamOprichter en CEO Encode Group"A committed and energetic party to work with"
The packaging industry is one of our priority sectors and Écart Invest’s objective is to buy a third company in the packaging industry, in addition to our investments in SFA Packaging and Schutte Bagclosures. Upon our request, Fortaleza Capital energetically proceeds to explore this market and establishes relevant contacts for us.
During our partnership, Fortaleza Capital has introduced us to interesting parties in the packaging market and has proven to be a committed and proactive partner with profound knowledge of the sector.
Leo ZijerveldOprichter Écart Invest“Professional, pleasant, driven and effective”
Blink is an innovative publisher of educational magazines and learning methods. We have worked together on a number of transactions and assignments with Fortaleza Capital’s advisors, including an acquisition and capital raising. Their approach can be characterised as professional, pleasant, driven and effective.
Fortaleza Capital’s experience and seniority helped us finding a new, suitable investor for our fast-growing company. For such a milestone transaction to our firm, it is extremely important that all parties feel comfortable with the long-term end result. With a down to earth approach and strong knowledge of the private equity and family offices market, we found an investor that suits us very well. Through their access to senior investors, Fortaleza Capital offered us a broader scope of options than we would otherwise have had. Through a clear, concise and forthright process, we realised our goal to find a new investor at attractive conditions in an expeditious manner.
Joachim DriessenMedeoprichter/Mede-eigenaar Blink Media & Blink Educatie
SERVICES
Fortaleza Capital develops singular added value in corporate finance assignments by concentrating on two fields of advisory services: M&A Advisory and Corporate Advisory.
SERVICES
Fortaleza Capital develops singular added value in corporate finance assignments by concentrating on two fields of advisory services: M&A Advisory and Corporate Advisory.
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FOCUS
Fortaleza Capital focuses on three sectors: Packaging & Paper/Board; Recycling, Waste Management & Energy; and Services, Media & Technology.
In these sectors, we have built a solid track record and have developed an intricate and evergrowing network of senior executives and industry experts, allowing us to realise added value for our clients.
FOCUS
Fortaleza Capital focuses on three sectors: Packaging & Paper/Board; Recycling, Waste Management & Energy; and Services, Media & Technology.
In these sectors, we have built a solid track record and have developed an intricate and evergrowing network of senior executives and industry experts, allowing us to realise added value for our clients.
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REFERENCES
With on average more than 25 years of experience in doing deals and managing companies in an entrepreneurial way, Fortaleza Capital’s partners have been involved in numerous M&A Advisory and Corporate Advisory assignments.
REFERENCES
With on average more than 25 years of experience in doing deals and managing companies in an entrepreneurial way, Fortaleza Capital’s partners have been involved in numerous M&A Advisory and Corporate Advisory assignments.
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TEAM
Alexander van Rossum
Founder
Chris de Vries
Associated Partner Business Valuation
Peter van Leeuwen
Industry Partner Packaging
Dirk Schut
Industry Partner Paper & Board
Joachim Driessen
Industry Partner Media
Joop Eras
INDUSTRY PARTNER PACKAGING
TEAM
Alexander van Rossum
Founder
Chris de Vries
Associated Partner Business Valuation
Peter van Leeuwen
Industry Partner Packaging
Dirk Schut
Industry Partner Paper & Board
Joachim Driessen
Industry Partner Media
Joop Eras
INDUSTRY PARTNER PACKAGING
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